José Parra-Moyano is a Professor of Digital Strategy at IMD. His research, which has been ben published in top-tier academic and practitioners journals, focuses on how companies can use digital technologies to create sustainable value. He is a passionate and award-winning teacher who has been listed as a Forbes 30 under 30, and has been appointed as a Global Shaper by the World Economic Forum. Moreover, he advises companies in the design and implementation of their digital strategies.
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His research focuses on the societal implications of the implementation of technologies such as data analytics, blockchain, and privacy-preserving techniques. He applies economic theory to the fields of data, blockchain and privacy. His papers have been published in journals such as the MIT Sloan Management Review, Journal of Management Information Systems or Business and Information Systems Engineering.
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José is an award-winning teacher. Among other distinctions, he has won the Best Teacher Award and the Excellence in Management Analytics Teaching Award of the Mannheim Business School, and he has been nominated for the Credit Suisse Award for Best Teaching at the University of Zurich. He teaches courses on data strategy, data science, applied empirical methods, information economics, data economics, digital organisation, and FinTech. His courses enjoy very high student evaluations.
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José applies the insights of his research to the corporate world by advising firms in their implementation of technologies. As such, he has co-founded, grown, and sold Lionstep, a startup that developed algorithms for HR departments. Moreover, he sits in the advisory board of Enzyme Advising Group, working on the development of data and blockchain services. He has written several white papers, and worked as a specialist and advisor for companies in Denmark, Switzerland, Spain, and Germany.
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